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The Range Rover without a doubt has become one of the most popular luxury vehicles invented, with its fame stretching all throughout the world. One effect of the so-called Range Rover phenomenon is the emerging industries of Range Rover specialists, dealers, and authorized car accessories centers.

The popularity of Range Rovers may be attributed to effective, viral marketing strategies which has become widespread in all forms of media, specifically in the internet. E-zines, or online magazines featuring Range Rover specialists, features, and modification centers also flock the internet such as Rover's Magazine and Land Rover Lifestyle Magazine.

When the Range Rover was first introduced in the United States in 1987, the sports utility vehicle(SUV) was not easily accepted by the Americans. It was until the revamped model of Range Rover 4.0/4.6 and the New Range Rover MkIII were released in the market that it garnered thousands of orders from the United States. From then on, the craze over Range Rovers spread throught North America, alongside authorized specialists, and part dealers like Startronics, a Kahn Design authorized auto shop.

To meet the demands of Range Rover consumers, many parts dealers and accessories shops sprout the market. The shop is Kahn Design Authorized, it prides itself with customized, premium vehicular wheels made up of light alloy, interior and exterior body styling, aerodynamic body kits, in-car entertainment (television, speakers) and vehicle safety and security devices. The auto shop offers range of services for luxury cars such as the Audi, Range Rover, Aston Martin, Ferrari, Mercedes, Porsche, Bentley, and Rolls Royce.

A few years after the Range Rover made it big both in the European and American market, another car modification center made it big for remaking the Range Rover. Perhaps the most popular of them is the England-based Overfinch, which specializes in Range Rover modification. It is one of the few which offer Range Rover modification of both interior and exterior parts. It has become popular for modifying Range Rover grilles, side air vents, black badges, quad pipes, and wheels. Three models have been released at present, the Overfinch Vogue GT, Overfinch SuperSport, Overfinch Holland & Holland. For delivery and installation of Overfinch Range Rovers and upgrades, there is the Overfinch USA. Being an authorized local dealer of Range Rover parts and an Overfinch center, Startronics tops the lists of autoshops in Los Angeles, California.

Despite the popularity of the Range Rover; it also became controversial at one point. It was involved in an environmental issue, where some critics pointed out the high pollution which could be caused by large, luxury vehicles like the Rover. This caused a temporary banning of Range Rover production in 2005. However, this incident did not become a threat to the popularity of Rovers , as it continued to produce world-class models.