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Website design must be intuitive as it is a good means to inspire visitors to return. In fact, websites that reward visitors with entertaining visuals and information are more compelling and often leave marks on the minds of end users. In addition, the challenging and visually arresting facets of website designs today entices users to do some actions to learn more about the products and services carried by these sites. In lieu with these perspectives, Bacci fine jewelry has come up with a new, more interactive and user-friendly website to improve their services.

Fine jewelry is one of the most essential purchases that one could make that demands proper education and information awareness. With this in mind, the people of Bacci reinvented its site to make it more informative and easier to navigate for clients. They have incorporated features that were once lacking on their old website such as new product listings, improved categorization of jewelry as well as a sneak peak on their newest articles of jewelry among others. In addition to their search box, it is easier to locate certain items since their navigation buttons and bars are more concise and contain understandable text and image cues page after page.

Because loose diamonds is the principal specialization of Bacci, their new site offers more indepth information regarding these gemstones. Also, their diamonds and jewelry pieces are categorized based from social margins including children, teens and brides""a powerful option that permits client to immediately go over such margins and look for products falling under these categories. They also have a simple tool that a client could use in order to customize the shape, cut, color, and size of the diamonds that he or she has in mind. In terms of their enhanced diamonds, a simple flash animation could definitely assist you in gaining knowledge about these sparklers.

In terms of aesthetics, it can be noticed that the new Bacci fine jewelry site deviated from the white background that was utilized for their former site. Instead, they used a combination of crimson and silver as a theme which proudly resonate the love for things that sparkles. In addition, you can also notice that the photos of their jewelry articles can be magnified to a better resolution without the need to click it, rather just by pointing your cursor over it. Hence, clients could better see the actual appearance of their products.

Of course, high customer satisfaction has always been the top priority of Bacci, and what better way to express this on their site by incorporating well researched articles that contains wide range of information regarding loose diamonds, engagement rings, wedding rings and almost all resources that would best explain articles of jewelry. Live help is also facilitated, complete with map driving directions, contact and email information. To reinforce client information they improved their personal account interface and included order tracking, language selection, client feedbacks, and testimonials. And because social networking has become a popular trend, you can easily get updates from Bacci through Facebook, Twitter, Youtube, Blogger and RSS Feed.

The new site of Bacci was launched last January to mark and celebrate their 10th year anniversary in the jewelry business. Generally, their website exude and functionality and informative contents presented in well executed information and visual hierarchies. For sure, the design updates made in Bacci website could attract more clients. Nevertheless, these changes could effectively improve their services.